Allowing bridesmaids to choose their own dresses is such a great idea! This is a wonderful route to go for the bride who is looking to cut out something in her budget. Allowing bridesmaids to choose and buy their own dresses gives them the freedom to choose a dress that they love and will wear more than once. Everyone wins! Some brides give a preferred color choice, or a basic color palette to remain in. We love this bride’s entourage of lovely floral patterns! So rustic and unique.